New Era

Makers of the world’s finest headwear. New Era Cap Company Inc is the largest and fastest-growing headwear brand in the world. It’s a fourth-generation family-owned company backed by a near 100-year-old tradition of creating quality products that transcend time, culture, sport and fashion.

New Era is the official cap of some of the world’s biggest sporting leagues including MLB, NBA and NFL. In Australia, it is the official headwear partner of the AFL, AFLW, NRL & ABL. Although New Era has a strong sports heritage, it has evolved into an iconic brand that’s recognised off-field too.

The New Era brand is worn as a symbol of self-expression by athletes, artists, entertainers, celebrities and some of the world’s most interesting people. Before the word “Fitted” became a noun, one family embarked on a journey that would revolutionise and redefine the headwear industry forever.