I'm surprised, for the past decade, the major sneaker companies like Nike and Adidas have not found ways around the counterfeit shoe market.
It's also surprising that this is such a taboo topic for the big blogging websites to talk about and is left for the Instagram sneakerheads that are embedded into the industry not quite a customer but not an employee of a big sneaker company as well.
It's frightening as well because the trend of machine-knit shoes such as Flyknit and Primeknit are making it easy for factories to create fakes compared to Jordans where stitching and leather quality have to be considered.
To put it into context, Yeezys are now dangerously close to the original to the point where you need a UV light to distinguish the fake from the real and in some cases the fakes use genuine Adidas Boost soles. The fact that people have considered paying upwards of $2000 for these shoes means that this should be considered by the major companies rather than ignored.
The Yeezy demand is falling because people are realising that it's not worth buying the real pair if the fakes look almost identical and at a fraction of the price. All they are really paying for is a thousand dollar pat on the back with their mates saying "good for you, you got a real pair of Yeezys".
Is this really the future of sneaker culture?
Do we really want a culture where we're complacent about fake pairs because they're close enough?
Should we let the market and the culture suffer just because fakes are always a part of hype shoes?
What can we do about it?
First of all, companies like Nike and Adidas need to introduce a guarantee of authenticity with certain pairs of their shoes. This can be in the form of a holographic sticker with an identification number that you can check up online and you can register the shoe on the website. Then when the shoe is put into the resell market and you buy the pair off a private seller, you can check the number to the company's database. It could even be registered as the item is scanned at checkout. There's other ideas out there, but you can give your ideas in the comments.
The market is so big and the sneaker community is so tight-knit that we don't deserve to eventually be complacent about fakes and just accept that they're a part of the market.
What we could do as customers and the end-user of sneakers is be educated in knowing how to distinguish fakes from the real pair.
You don't have to buy your own pair to learn because there are multiple Instagram pages and people out there that are willing to help you out.
Through education and awareness, we may be able to have a decent chance at reducing the amount of fakes in the market and let companies like Adidas and Nike know that they need to help out as well.